FINDING YOUR AUDIENCE EVERYWHERE THROUGH
DATA AND ADVANCED MODELING

AUDIENCE CLOUD

From our industry leading multiscreen solutions to our more effective programmatic bidding, everything we do is powered by data. Your consumers are generating terabytes of data every month. From the content they view, the devices they use, to the products they purchase, we analyze that information and build thousands of Nielsen-tested models that find your audience on the right screen at the right time. Our Audience Cloud segments accurately reach the people you need at scale.

Our Audience Cloud consists of more than 230 million unique U.S. Consumer profiles and 30,000 different attributes from “Male 21+” to “Recently Searched for Jay-Z Concert Tickets.” We’ll identify, model, and engage your key target audiences at scale. With a combination of our proprietary data, your brands’ first-party data, and qualified third-party data, we’ll find who you’re looking for.

COLLECTIVE TV ACCELERATOR

Studies have shown that sales lift is highest among consumers who view advertising campaigns on both TV and other digital devices.

With Collective TV Accelerator, you can extend the reach of your TV campaign to online audiences, increase message frequency, and execute competitive conquesting – all by reaching consumers on the different screens and devices they use. To make that happen, Collective links TV audiences to online viewers with television data from 25 million televisions – 2.5 million of which are matched one-to-one – to 230 million Collective Audience Cloud profiles.

Collective has the largest television data pool in the market which we’ve built through several relationships including an exclusive partnership with Rentrak.

COLLECTIVE PERSONIFI

Personifi adds another level of targeting and accuracy to your advertising campaign. Using complex algorithms, we blend data sets from our proprietary Audience Cloud with source data from high quality data providers. The result is high-quality, proprietary audience segments we can use to scale, model, and target the consumers you need to reach, even if other data providers haven’t been able to find them.

230 MILLION UNIQUE CONSUMER PROFILES.
1 FORM.