IDENTIFYING, ANALYZING, AND REACHING
YOUR MOST VALUED CUSTOMERS

AUDIENCE HD

Defining exactly who will use your products and services is the critical first step in marketing. With consumer attention fragmented across different screens and devices, we know how hard it can be to reach the people you need. Working together, we can find your audience.

COLLECTIVE TV ANALYTICS

Interested in understanding what TV networks and shows drive online visits, conversions and leads? For the first time, marketers can now understand how TV advertising influences how consumers interact with your brand across desktop and mobile screens.

Building upon the strength of Collective TV Accelerator, Collective TV Analytics ties online behavior based on what your consumers are watching on television. By overlaying your 1st party CRM data with TV viewing behavior – including our exclusive relationship with Rentrak – we’re uncovering insights that we think will change the way television campaigns are planned. With this data, media planners can now place their TV spots on shows that have the highest concentration of your most valuable consumer. Collective TV Analytics marries the online and offline worlds, using data-driven insights more traditionally used for digital campaigns, allowing for smarter and more targeted buys.

CAUSAL ATTRIBUTION

Causal attribution directly quantifies ROI by measuring outcomes caused by advertising. It is unbiased by all other advertising and provides rich audience analytics. This model uses rigorous experiments to measure the increase in desired outcomes caused by display advertising, versus a correlation effect measured by existing attribution models.

230 MILLION UNIQUE CONSUMER PROFILES.
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