ENGAGING CONSUMERS THROUGH HIGH-QUALITY CONTENT,
REAL-TIME CREATIVE, DELIVERING HIGH-IMPACT RESULTS
ACROSS ALL SCREENS AND FORMATS

CONTENT & CHANNELS

Our direct relationships with high-quality publishers and programmatic inventory acquisition on exchanges are necessary for brand safety and security. Audiences consume all types of content whether it’s online, mobile web, or in-app. Collective works directly with high-quality publishers to keep brands safe with always-on fraud protection.

When it comes to video, whether you are repurposing TV programming or creating video content made specifically for the web, we hold the same standards for our programming publishers as we do for our display publishers.

RICH MEDIA AT SCALE

With so much “noise” in digital advertising, it’s important that your multiscreen campaigns use engaging, real-time creative that adapts to your consumers’ behavior. Collective Creative offers digital production for IAB standard and custom ad units. Our integrated cross-platform solution features rich media, data, analytics, ad distribution, and dynamic creative to drive campaign performance and maximize success.

OPTIMIZE TO THE FOLLOWING CAMPAIGN METRICS:

INTERACTION RATE (%) Average number of interactions (rollovers, swipes, clicks, taps, social media actions) within the ad relative to impressions served

DWELL TIME (S) Average number of seconds intentionally spent engaging with the ad

VIDEO VIEWS (#) Actual number of videos watched

VIDEO COMPLETION RATE (%) Percent of video watched through its entirety relative to impressions served

CLICK-THROUGH RATE (%) Percent of clicks on links relative to impressions served

CREATIVE OPTIMIZATION

With every advertiser fighting for your audience’s attention, your consumers are constantly bombarded by ad messaging through every digital channel. It makes their “awareness to purchase process” complex and confusing. Through data analysis and creative optimization, we provide the necessary tools to ensure you’re reaching your target audience with personalized ad experiences across all devices.

COLLECTIVE OFFERS:

PERSONALIZED ADS Experiences that increase engagement with your target audience

EFFICIENT PROSPECTING Aligning creative messages and offers with the audience demographic

HOW WE DO IT Collective performs targeted prospecting and precise product level retargeting for brands across the Collective network and beyond

230 MILLION UNIQUE CONSUMER PROFILES.
1 FORM.