PROVIDING A UNIFIED VIEW OF THE CONSUMER
ACROSS ALL SCREENS AND FORMATS AT SCALE

DISPLAY

Everyday, more than 48 million online users in the U.S. see 15 display ads running on Collective. That means one in three people you see on the street see 15 ads powered by our technology. Fueled by the data and science of our audience engine, Collective’s display advertising is the most effective in the industry.

MOBILE

Mobile users are harder to reach because mobile users are, well, mobile. Using our data-driven targeting and multiscreen bridging, Collective’s mobile solutions enable you to reach over 100 million unique consumers wherever they may be. By analyzing data and building thousands of models, we attach mobile information to consumer profiles, helping you find your audience everywhere.

HOW WE DO IT: THREE STEPS TO SUCCESS
1. UNIQUE DATA TARGETING
Identify mobile audiences in new ways
2. MULTISCREEN BRIDGING
Build a unified view of consumers through their TV viewing behavior and IP bridging
3. PERSONALIZED CREATIVE
Place the right creative at the right time, tailored to fit the consumer
BUILDING MOBILE TARGETING DATA SETS
1. Match traveling devices (laptop, mobile) between home and work
2. Create a unique ID for each person
3. Follow that ID via mobile signals to map offline behavior
4. Attach laptop, mobile, and behavioral data to a single person

VIDEO

More than 67% of the entire American population watch video across their different devices. Video is an extremely effective form of advertising, and we can help you make your video ads even more so. By managing the scarcity of quality video and overseeing campaign performance challenges, we ensure you’re running only the most effective video campaigns.

By establishing clear objectives and using the right optimization before your campaign goes live, we provide real-time, integrated video quality, and verification of key viewer attributes to guard your brand’s safety and drive your campaign’s effectiveness. We’ll help you achieve video campaign goals including: Proprietary TV Accelerator Segments GRP, TRP, and Demo Guarantees VTC Behavioral Target or Audience

SOCIAL

With social media becoming an increasingly vital part of marketer’s digital advertising plans, we marry our exclusive data and in-depth audience targeting capabilities to Facebook, the most popular social network in the world, through Facebook Exchange (FBX). Marketing will be available to the company’s clients to deliver significant ROI by boosting performance campaign results at incremental cost.

230 MILLION UNIQUE CONSUMER PROFILES.
1 FORM.